20% off with the code SMALLbiz20

RW Denim is your brand for unique creations

Upcycling denim is what we do and our fresh new designs are just what you're looking for!

Meet your designer and owner of RW Denim

Denim delights

What does your denim say about you??

Denim is timeless! That's what I always said as I began my denim entrepreneur adventure with Denim On A Dime. Now as  RW-Denim the focus is on the uniqueness of denim that we upcycle and present to you as pieces that speak to you and incorporate your personality and style. Are you someone who makes a statement, starts a movement, supports a family or goes with the flow? However you "do you" make RW-Denim your choice for denim fashion.

Make it your own! Little touches to refresh your denim collection.

How do you add flair and character to your denim? Try a rolling up the bottoms. Adding a patch, a pin or a button. It's so easy. A vintage piece or something fun can totally make the look epic! Let us know how you freshen up your look!

Denim at home

Home should be a space where you can relax and let go. Within that space should be a "sacred space" where you can find peace and solace. Light a candle, set the lighting, create the atmosphere and engage in self-care. We'll give you more tips regularly so keep coming back.

Featured collection

  • Pleasant surprise
    Regular price
    $65.00
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    $65.00
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  • Earth Dance
    Regular price
    $75.00
    Sale price
    $75.00
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  • Denim Beatles combo jacket
    Regular price
    $165.00
    Sale price
    $165.00
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  • Lollipop Denim Jacket
    Regular price
    $125.00
    Sale price
    $125.00
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  • Pockets
    Regular price
    $125.00
    Sale price
    $125.00
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  • Southwest inspiration
    Regular price
    $125.00
    Sale price
    $125.00
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Denim On A Dime

Who doesn't love a sale? Check here regularly for our Denim On a Dime sale specials. 

People are talking about RW Denim

Before upcycling was cool, RW Denim/Denim On A Dime showed me how to use denimwear --from jeans to tote to jacket-- to keep my wardrobe fresh and fun. Ruthy transforms denim with her unique blend of rustic, boho, street design plus African-inspired accents. This brand unites denim fans everywhere, especially us who enjoy using our "look" to make a bold statement about culture, pride and creativity. --Liz K., Chicago IL

Liz K.

I have purchased several items including a pair of shoes, a bag, and at least two jackets which were uniquely personalized to my taste. I’m very happy with my items and frequently receive compliments and queries on where to purchase.”
Lisa M. Taylor

Lisa T., Albuquerque NM

I have bought several items from RW Denim. I was very pleased with my purchases and I received so many compliments. Ruthy also took some of my old denim outfits and redesigned them. They were so cute and I received so many compliments. I will continue to buy my outfits from RW Demin. 

Nicole B. Albuquerque, NM

Denim is so versatile!

Denim Ankara combo kicks!!

Mix up your look with denim!